Blockbuster is in trouble. They are currently around $1 billion in debt, and are trying to spread into newer formats in an effort to stop their financial fall. The movie rental company launched its newest enterprise on Wednesday, beating rival Netflix to the punch in mobile movies. Blockbuster is now offering on demand video, from CNN Money:
The movie rental company launched its newest enterprise on Wednesday, beating rival Netflix to the punch in mobile movie streaming commercially. Blockbuster is now offering on demand video via T-Mobile’s new HTC HD2 smart phone. The new service is also expected to be available on Android and Windows Mobile phones soon.
Looks like pricing will be from a range of $2.99-$3.99 for most titles ranging from old classic titles to new releases. It appears that there are also some for free at the moment as well. Rentals currently are for 24 hours from the time you hit the play button. Not bad when you think about it, right? Streaming movies anywhere you have 3G coverage or a wifi signal.