Android Device Sales Rapidly Gain Strength During 2010 in UK Alex Smith 26 July, 2010 In data released by GfK, Android phone sales are throwing up some pretty astonishing numbers. The data is showing just how far Android has come in 2010 and how steadily Android’s market share can increase in a few short months. Android’s market share has gone from 3% in Q1 in the contract market share to 13.2% in Q2. While contract market sales grew by less than 1%, Android phone sales have increased by 350%. This is what GfK has reported: Android’s share of the UK mobile contract market has grown from 3% in Q1 2010 to reach 13.2% in Q2 2010, GfK Retail and Technology’s latest figures have revealed. During this period, while contract market sales grew by less than 1%, sales of Android phones increased by a staggering 350%. Phones with an advanced Operating System* (OS) continue to grow in the contract market, reaching 66.7% in Q2 2010 compared to 55% in Q1 2010. Growth has been continuous since 2010 began and is expected to rise consistently throughout the rest of the year; GfK’s latest monthly data shows that in June, phones with advanced OS represented 73.5% of the contract market. “The figures suggest an increasing number of consumers are now asking for Android handsets by name,” commented GfK analyst Megan Baldock. “Operating Systems are no longer simply a by-product but a key selling point in their own right.” Source: Eurodroid Leave your comments below.