Yes, my head hurts too. If you’re attending MWC 2011 you’re sure to see Metaio’s technology if you haven’t experienced it already. Being demoed at MWC this year is a new project, the “world’s most advanced” Augmented Reality Browser Junaio 3.0 coupled with Unifeye Mobile SDK, and the results are extraordinary.  Look past the iPhone in the video and watch.

Have you been wowed yet? AR has already been implemented in all sorts of apps on the Android market to help users obtain information and even locations for certain objects in their environments. Never like this. I don’t know about you, but Im excited.

More details and information can be found in the official press release below.

Munich / Barcelona, February 10th 2011 – At this year`s Mobile World Congress (MWC) metaio`s technology will be visible all over the place. The Unifeye Mobile SDK and the world`s most advanced AR browser junaio are being featured and presented on various platforms, devices, chipsets and exhibition stands. As a highlight the first integrated markerless 3D object tracking showcase will be presented. Furthermore CTO Peter Meier is sharing his vision and thoughts in two major augmented reality sessions . And last but not least metaio will present its roadmap for the junaio 3.0 release.

At least since Google CEO Eric Schmidt coined the phrase of an “augmented humanity” – for the last time within his keynote at the DLD conference in Munich two weeks ago – there is no doubt, that enriching the real world with virtual data is one of the game changing technologies of the future. Aligned by market forecasts saying that the “AR market” could be a 732 million dollar market (Juniper Research) already in the next five years and that the worldwide smartphone sales will exceed 1.1 billion by 2013 (Parks Associates) the whole mobile industry casts an eye on augmented reality. The technology is one of the hottest topics for this year`s MWC.

For widespread and daily usage however the whole eco-system – still in a phase between infancy and an adolescent hype – has to work closely together in order to deliver useful, robust, smooth and still fascinating augmented reality experiences. The “Wow” factor will expire, but the true potential will come out even beyond our imagination. In order to take full advantage of augmented reality and to finally bring the technology to the mainstream of smartphone users, chipset manufacturers, carriers and technology providers have to cooperate closely. Improving the performance, experience, usability and capabilities of AR applications is crucial for broad adoption and daily usage. metaio`s AR software Unifeye Mobile SDK and their, currently seen by many experts, most advanced AR browser junaio offer for example vision based AR and go far beyond compass/GPS based approaches. However, multimedia tightly registered to the physical space triggered by planar objects is computationally intensive and requires a tight integration of hardware and software. metaio CTO Peter Meier summarizes: “With the computational challenges of an augmented vision in mind, a markerless trackable real world, cooperations between hardware and software providers become even more important.” Working closely together with leading chipset manufacturers for an optimized software/hardware integration is where metaio puts its development efforts – besides constantly working on new tracking methods and backend approaches with many patented solutions. The latest results will be shown at the Mobile World Congress 2011.

For further information and press announcements regarding metaio@MWC2011, please refer to: metaio.com/mwc2011 We would love to get in touch and give you an in depth introduction to our very own augmented vision of the future.

Below you can find a short overview about metaio@MWC2011:

World`s first 3D tracking demo on a mobile device, showing a service and maintenance scenario for our future everyday life

junaio and Unifeye Mobile SDK Demos at ST Ericsson (hall 7, booth 7E69 and zone 4, booth z4.2)

junaio as the official indoor navigation and general information channel for the GSMA App Planet (App Planet hall)

junaio demo at Texas Instruments (hall 8, booth 8A84)

Special Meego Demo on the “WeTab” at INTEL`s Intelligent Living Room with metaio`s image processing capabilities (hall 8, booth 8B192)

AR-Lounge featured on junaio at Ericsson (hall 6, booth 6E01)

CTO Peter Meier joining the panel “Augmented Reality: Is Reality Ready to be Augmented?” (hall 5, room 5; 4:00 PM to 5:30 PM on Tue., February 15)

CTO Peter Meier discussing with other industry experts about “mPublishing: Bringing a New Dimension to Print” (hall 5, room 3; 2:00 PM to 3:30 PM on Wed., February 16)

About metaio
As a pioneer in the area of augmented reality technology, metaio (www.metaio.com ) develops software products or systems driven by visual interaction in both, the real and the virtual world. Our Unifeye software platform not only lets you place 3D animations directly into live video streams, but also supports the seamless integration of images from the external user environment.Founded in February 2003, we currently employ 65 members of staff at three different locations. The company is headquartered in Munich. Our subsidiaries metaio Inc. and metaio Asia are headquartered in San Francisco and Seoul, respectively. metaio is currently involved in projects worldwide for over 140 well-known customers from a broad range of industries. Among them are: BMW, Daimler, LEGO, Toyota, Popular Science, adidas Originals, MINI, Focus Features and Volkswagen.

Source:  AndroidMixer