Even if you are not an app developer, you know the challenges they face trying to get noticed. If you are new to the development scene, getting seen and making some money to compensate your time is critical. You can go out on a limb and build your app and get it into the market and hope for the best. Or you can take all the necessary steps laid out by Google to help make the most of your work.
I stumbled across this website just a little bit ago and went through some of what it has to offer. I must say, Google is on point in trying to help get developers noticed. It doesn’t hurt that they are getting 30% of all your profits, but still, they want you to be successful.
The first steps in any app is the idea and creating it into a working version. This site isn’t going to help you with any of that. What it will do though is give you critical tips and strategies to help make the most of your creation. The first step in any successful application is to promote it. With 4 easy ways to get your app noticed you can be on your way to success in no time.
After you get your app out there in various locations you move on to the second stage, earn. You have many ways to earn money with your app. You can charge a one time fee for it, Free to try, monetize with ads or with in-app purchases. Each section on the fight path is outlined explaining the benefits of each method. Giving you an idea of how to set your app for the best possible user experience combined with the best chance for profits.
Once you have your app out for public consumption and you have figured out your best approach for making some money, you need to measure its success. The more experienced developers already know how to do this. Gauging the number of purchases and downloads against the amount of effort and time into promoting the app are easy ways to see what is happening with it. Another great resource is reading the comments and reviews of it. Actively engaging your customers will also keep them happy and talking about your app to others. Get feedback and act on it in a timely matter. Don’t sit around ignoring people, they like to know their thoughts and ideas have been heard.
Your final step in your journey is to evaluate everything that happened since you first launched your app. Looking at the number of downloads and when they increased and decreased. Matching that against times when sites like ours reviewed the app or helped promote it. Seeing if your advertising efforts did any good at all or were just a waste of time. Are there a lot of negative comments and dissatisfied users of your application that you didn’t address? Is the price you set for your app detouring users from purchasing, or are your in-app ads keeping people at bay when you could have done a small fee? All of these are things you, the developer, will have to work out on your end.
If the information provided in the website isn’t enough to get you started on the right path, or you are still a little confused, Google has included the paths of a few apps already doing amazing. You can read through how Peter Vesterbacka took Angry Birds to the world. Or how Cameron Clayton made it big with the Weather Channel app. You can even create your own journey with in the site. Letting you fill in all the particulars from the company and app, choose your spaceship design and explain your challenges and lessons learned in your journey. This will not only help you in the future but could help other developers in their process.
Come take a look at the site and see what you think and maybe you can learn a thing or two and get yourself some much-needed information.
via Guide to the App Galaxy
