Let the waiting list hype begin! Google has launched its Schemer app into the Android Market. Wait — what exactly is Schemer, you ask? A handful of Google employees have worked on a service that looks like a Foursquare and Yelp competitor — though Google hasn’t exactly owned up to the competition aspect just yet.

Google Schemer isn’t exactly what you’re thinking, though. In contrast to services like Foursquare, there are no “checkins” here. Instead, you build lists of things you’ve deemed cool (Google calls them “Schemes”) and wand to add to your list of things to do. After completing items from your Scheme list, you can check them off for your entire network to view. Of course, this is all tied in with Google+, bringing us one step closer to the all-in-one Google experience.

Google has also enlisted the help of some “professional Schemers” to help kick the service into gear. Partnerships have already been developed with brands like Southern Living, Idealist, Geek Dad, Bravo, Zagat and Rolling Stone, and there’s surely more on the way. The service is only available in select areas, as the service is still in beta, but if this catches on like Google hopes it will, other areas will be included in the near future.

Have you already gotten your invite? What do you think of Google Schemer?

Application: Schemer
Developer: Google Inc.
Cost: FREE

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About the Author

Tony Simons

Android addict would be the two words I would use to describe myself. It’s the first thing I check in the morning, and the last thing I check before bed. I’m 30 years old, my first Android phone was the G1, shortly after its launch. I have also owned a myTouch 3G, and I have a myTouch 4G, which I am absolutely in love with. Other than Android, I’m a father, brother, college student, and almost-full-time employee at a local brewery/restaurant here in the cornfields of Iowa. If there’s anything you’d like to know, please feel free to hit me up. I’m a pretty nice guy, and I respond as quickly as I can. Thanks for stopping by!

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