Right after the announcement of the original Transformer Prime receiving its Ice Cream Sandwich update, a 7-inch Transformer Prime shows its pretty face at the NVIDIA press conference at CES. This little beast will be rocking some Tegra 3 quad-core, and of course running some tasty Ice Cream Sandwich. The real kicker is that it will be sold at the low price of $249. In the video below, the two men joke a bit and bring down the price from $399 to $249. I am sure that was all staged but it led to laughs and applause for bringing down the tablet and pretty cheap price. I just might invest in one. What do you gus think?