Because the overall costs associated with upgrading to a new device have increased, effective Sunday, February 12, 2012, AT&T will change its upgrade fee from $18 to $36
How quaint. I can remember back when T-Mobile firstÂ initiatedÂ their ‘Upgrade fee,’ it wasn’t met with open arms by customers. I do believe we were the last or the top 4 to implement one though. Expect what ever price you see for a new phone to cast you another $36 to actually own it. Kinda takes the FREE aspect out of the equation doesn’t it. It would have been pretty amazing if this was for iPhone upgrades only though wouldn’t it?
I have yet to ever get a straight answer as to why this fee ever popped up on carriers in the first place. If anyone could give me a real answer other than the tradition corporate answers, that would be appreciated.