The final acquisition of Sony Ericsson and Sony has finally been completed. Taking the Ericsson half out of the equation. No longer will we see the Sony Ericsson branding, instead they should all just be ‘Sony’. Even though the purchase has gone through, doesn’t mean they are going to scrap any devices that are already scheduled to launch or that already have the SE branding. Especially with Mobile World Congress right around the corner and a number of devices slated to be unveiled.

I already miss Ericsson. For some reason, Sony Mobile Communications just doesn’t have the right ring to it. I don’t know if I will ever think of their future devices the same again.

Sony Completes Full Acquisition of Sony Ericsson
Sony to Rename the Company Sony Mobile Communications and Accelerate Business Integration

February 16, 2012, Tokyo, Japan – Sony Corporation (“Sony”) today announced that the transaction to acquire Telefonaktiebolaget LM Ericsson’s (“Ericsson”) 50% stake in Sony Ericsson Mobile Communications AB (“Sony Ericsson”) has been completed as of February 15, 2012 (Central European time). This marks the completion of the transaction jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony.

Sony will rename Sony Ericsson “Sony Mobile Communications”, and further integrate the mobile phone business as a vital element of its electronics business, with the aim of accelerating convergence between Sony’s lineup of network enabled consumer electronics products, including smart phones, tablets, TVs and PCs.

Via Sony