â€œAn accessory like the headphone doesnâ€™t factor in when someone is buying a smartphone,â€ Martin Fichter, an HTC product executive, told CNET. â€œIf they want a Beats headphone, theyâ€™ll buy it directly.â€
The Beats Audio branding was supposed to be a selling point on HTC devices going forward. While the software will still be available in the Beats branded devices, earbuds will have to be purchasedÂ separatelyÂ in order to enjoy it.
We wonder, how do you feel about this? Was the potential inclusion of a set of Beats earbuds a deciding factor for you to pick up a new HTC device? Are you more focused on what the device does and looks like than the sound quality from your in-box earbuds?