Google has taken a bit more of a hands of approach to how it handles the search returns. After all, it is not Google’s fault people are searching out pirated material, it is the users. While some will agree with Google, others, like Hollywood talent agent Ari Emanuel, was a bit more vocal over the lack of copyright protection offered by the search giant. But now Google is being forced to change their tune, just by a few octaves at least.
In the last 30 days Google has received more than 4.3 million URLs that have been sent in for copyright-removal. That is more than they received for the entire 2009 calendar year. Google’s Amit Singhal explained today that they have sufficient data to start lowering the rankings on repeat offender sites. Not banning or blocking them of course, but moving them further down the list of search returns while moving legitimate site to the top. For instance, a search for your favorite TV show will pull up Hulu or the networks site where you can watch it, or catch clips, versus other sites where you can stream entire seasons illegally recorded and shared. This change in page rankings which will lean towards legal locations rather than those illegal sites is supposed to take effect starting next week.
While we don’t endorse piracy here on AndroidSPIN, we do believe the net should be open and not controlled. We do respect how Google is approaching it though. Blocking something from being displayed would put Google in a terrible light in the community and in the world. Moving repeat sites from the first few pages of a search return will help keep Google in the good graces of the RIAA, for now at least. In the long run though, the RIAA won’t stop until they can shut down piracy entirely, which we all know will never happen. We live in a digital age where data transferring and file sharing is everything. Shut down 1 and 5 more spring up.
What is your take on it? Did Google do the right thing or do you think they are letting the RIAA and others bully them into submission.