Flexibility, Brand Awareness, and…Bill Clinton…?

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Mobile Devices Help Create a New World Bridge

CES is filled with an outrageous amount of information all piled into a short week of mania.  Along with all the cool and upcoming tech, there are great opportunities to speak with industry leaders, “informers”, bystanders, and some very intelligent people, many who will help shape the world of tech as we know it.  We’ve all seen the concept of the flexible screen and paper thin flexible smartphones, however most of what we’ve seen have been concepts a long way away from fruition.  Well, those days are now numbered as Samsung has officially joined in the race to bring a flexible display to the market with their new flexible OLED display.  This sort of stuff is why I try to absorb as much as I can from the CES craziness, a ton of crazy cool tidbits just wanting to be found, talked about, and sought after.  Check out what Samsung’s Dr. Stephen Woo has to say:

Dr. Stephen Woo, president, device solutions business, Samsung Electronics, focused his Wednesday morning keynote address on the components that make mobile computing possible and how Samsung is developing innovative component solutions in three areas: processing, memory and display. “As users become more attached to their devices, they become more sophisticated in their desires,” he said. Woo unveiled Samsung’s eight-core Exynos 5 Octa mobile processor, which uses ARM’s big.LITTLE architecture to deliver faster processing speeds while consuming less energy.  He also demonstrated Samsung’s latest flexible OLED mobile displays.[pullquote_right] President Bill Clinton…mobile devices can be used to “bridge the divides of the world.”[/pullquote_right]

Woo brought on stage with him leaders from several partner companies and organizations, including President Bill Clinton who serves as the ambassador to the Samsung Hope for Children, which supports children’s education and access to health care globally. “The world has huge challenges which I think technology can help to overcome,” Clinton said, adding that he believes mobile devices can be used to “bridge the divides of the world.”

Bringing all this tech and ideas to one place, it is pertinent to address “The Brand”.  How do you plan on growing yours?  How do the big guys and little guys alike want to, and work on growing theirs.  The Brand Matters keynote today addressed some key factors and looked deep at where future revenues will be generated and what companies can do to harness the power of Gen Y, Z, AA, AB, and so on.

The Brand Matters SuperSession focused on how consumers are really engaging with digital media. It is easier than ever for brands to communicate to the consumer, but it is increasingly more difficult to have engagement from the consumer. Gen Y tends to care more about their own personal brand than a company’s brand, so to engage with the individual, the brand must promote the individual’s brand. Six Gen Y consumers discussed their use for social media and their outlooks on issues such as privacy, company response on complaints and advertising on social platforms.

With all this tech and know how gathered into one area, there is bound to be some individuals that have an intimate knowledge of coding and, well, hacking as well.  Enter the “Hackathon”, while this isn’t necessarily what you think of when you hear the term “hack”, some well schooled coders sat down and competed in app building contests while there as well as prior to the convention and were well rewarded for their time and efforts.

The Mega Trends and Mobile First World SuperSession featured an interactive panel discussion with moderator Rajeev Chand, managing director and head of research, Rutberg & Compant. Chand was joined on stage by panelists: Anand Chandrasekher, Qualcomm; Glenn Lurie, AT&T; Kevin Packingham, Samsung; and Vaughan Smith, Facebook. Discussion centered around the most important trends in the mobile first world. Panelists discussed the mobile ecosystem, future of wireless devices and the concept of “the Internet of things.” Processor capabilities, connected cars, smart homes and the smart TV relationship were among the top mobile trends for 2013 named. Panelists named healthcare, education and travel industries as industries ripe for change.

The Verge’s Joshua Topolsky and Nilay Patel led the Argue the Future 2: Return of the Future SuperSession with panelists Eric Chen of Lytro, Andy Forssell of Hulu and Walt Mossberg, The Wall Street Journal. The session focused on the future of content distribution and video displays and how much resolution consumers will give up for greater flexibility in video accessibility.

Jay Esguerra, Kevin Castle, Chris Woolum and Aurelio Agundez took home the $4,000 grand prize from the CEA MoDev Hackathon, sponsored by the Travel Channel, for their creation of the app “Travel Social,” which allows users to select a destination and have social networks tell them all about where they’re going and what’s popular. Twenty-six teams of up to four people competed in the Hackathon, where teams worked for eight hours developing apps that incorporated aspects of travel or adventure. Second place winners Dani Sparks and Scott Motte received $2,500 cash and Beats by Dre headphones for “Posted,” which provides actual custom postcards from wherever you travel.

So, what did you take from all of this, maybe this has inspired you, maybe not.  This sort of coming together of world super powers in the tech industry can only, and should spawn thoughts of grandeur and what may be to come.  What do you think the future will bring?

Zachdroid…OUT

About the Author

Zachdroid
I'm an Android fanatic. I try to incorporate Android into whatever I do, which annoys my friends at times, but oh well. Along with my Android obsession, I run a shop, have a beautiful family, and am, what I would call a lifetime student, working towards my degree in Criminal Forensics. Questions or ideas for something you would like to see, feel free to email me and I'll see what I can pull together.

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