Will another music streaming service succeed in an overcrowded market?
Beats, off their recent buyback from HTC has ventured beyond headphones and audio voodoo. The company is starting a new music streaming service in January that you can now register a username HERE. It’s built on the MOG music service, which Beats bought in 2012 for $14 million.
Beats’ new service is entering an arena with some established heavy-hitting music streaming brands namely Spotify, Google, iTunes, Amazon, Slacker, Pandora, Microsoft, and upcoming YouTube Music (also Google). So what will set them apart? Well, musical genius Trent Reznor is involved with this project, which was formerly known as Project Daisy. Reznor said:
â€œWhatâ€™s missing is a service that adds a layer of intelligent curation… As great as it is to have all this information bombarding you, thereâ€™s a real value in trusted filters. [Daisy is] like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldnâ€™t necessarily have encountered.â€
I’ll give the benefit of the doubt to Mr. Reznor’s “record store algorithm”, but I’m still skeptical about content. I’ve used Pandora, Slacker, and more recently Google Play All Access extensively. The biggest drawback for me has always been the music selection to chose from. Many bands that I listen to can’t be found on any radio station and don’t sell many albums. Google has a lot of bands and titles (and I mean a lot), but there’s many that are missing for me, Pandora is lacking more-so, and Slacker is ever worse. Any service can have the best music likability prediction algorithm there is, but if there’s a limited pot to chose from, that can only go so far.Â Google has some deep pockets, arguably some of the biggest in the world and it took them a year of negotiating with labels before it offered more than just streaming of music that you uploaded yourself. After Google Play started offering music that could be purchased, it took almost another year before their streaming Play All Access was released. In my opinion, in order for Beats’ music streaming to be successful, they had better pair their “record store algorithm” with the most unique, rare, obscure, and numerous musical content there is or else it’ll be another drop in the ocean of similar services.
What do you think, is Beats’ new music streaming service beating a dead horse or will it be successful?