Will another music streaming service succeed in an overcrowded market?

Beyond Headphones

Beats, off their recent buyback from HTC has ventured beyond headphones and audio voodoo. The company is starting a new music streaming service in January that you can now register a username HERE. It’s built on the MOG music service, which Beats bought in 2012 for $14 million.

The Service

Beats’ new service is entering an arena with some established heavy-hitting music streaming brands namely Spotify, Google, iTunes, Amazon, Slacker, Pandora, Microsoft, and upcoming YouTube Music (also Google). So what will set them apart? Well, musical genius Trent Reznor is involved with this project, which was formerly known as Project Daisy. Reznor said:

“What’s missing is a service that adds a layer of intelligent curation… As great as it is to have all this information bombarding you, there’s a real value in trusted filters. [Daisy is] like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered.”

My Take

I’ll give the benefit of the doubt to Mr. Reznor’s “record store algorithm”, but I’m still skeptical about content. I’ve used Pandora, Slacker, and more recently Google Play All Access extensively. The biggest drawback for me has always been the music selection to chose from. Many bands that I listen to can’t be found on any radio station and don’t sell many albums. Google has a lot of bands and titles (and I mean a lot), but there’s many that are missing for me, Pandora is lacking more-so, and Slacker is ever worse. Any service can have the best music likability prediction algorithm there is, but if there’s a limited pot to chose from, that can only go so far. Google has some deep pockets, arguably some of the biggest in the world and it took them a year of negotiating with labels before it offered more than just streaming of music that you uploaded yourself. After Google Play started offering music that could be purchased, it took almost another year before their streaming Play All Access was released. In my opinion, in order for Beats’ music streaming to be successful, they had better pair their “record store algorithm” with the most unique, rare, obscure, and numerous musical content there is or else it’ll be another drop in the ocean of similar services.

What do you think, is Beats’ new music streaming service beating a dead horse or will it be successful?

Source: electronista


About The Author

Android is more than an obsession, it's a lifestyle. My daily drivers are a Nexus 5 and OG Transformer; I've retired (and sold) an HTC One (M7), EVO LTE, and EVOg, all of which have served my flashing addiction well. By day I work for the man doing things in AutoCAD and MicroStation and by night I'm an Android Insomniac, always looking for the latest way to mess up my phone. In addition to my endless Android proselytizing, you'll find me working on my cars; rocking out on my guitars; listening to death metal; endlessly obsessing about politics, history, and economics; fixing grammar and spelling mistakes (defender of the Oxford comma & single sentence spacing); and reading up on all things science and tech. There's not enough time in the day to always satisfy all of my addictions, hopefully you'll enjoy what I have to share regarding one of them. For more about me:

3 Responses

  1. FILA

    As I still continue to pirate and download what I wanna hear and upload to Google Music my collection and have my own radio!

  2. Mike Stark

    Zach, I would be more than skeptical regarding content. You and I have a lot in common, except for grammar. I am a current member of the MOG service. I can actually listen to a full album, as they appear in full every Tuesday on ITunes. Commercial free. In Lossless Audio format. To me, this is a big deal. I can literally listen to a full album at my command. Don’t get me wrong, I do have a Pandora station. It is Radiohead with Joy division. I have never skipped, liked, or disliked a song. The station plays everything from The XX, Dave Mathews, Jack Johnson to The Cure.
    Beats Audio is branded a “Premium Audio” experience. I have seen NIN live several times. Not being in the music industry, I can only assume that Trent has hand picked his opening act. This includes Peter Murphy, Marilyn Manson, and Skinny Puppy. All good choices. However, not really a broad spectrum of music. If Beats Music will ask me to pay a premium, I need to be pleasantly surprised.
    FYI, I have registered my user name already.
    I should also say that I am a huge U2 fan. Jimmy Iovine has produced them and I also involved in the project.


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