Up till now,Â Google Nexus phones have been built throughÂ a healthy working relationship between Google and an Android device manufacturer. The symbiotic relationship allows Google to showcase its vanilla Android experience, and the manufacturer is allowed toÂ demonstrate its formidable hardware capabilities. However, reports are saying that Google may be changing its relationship with manufacturers moving forward, adopting a more Apple-esque approach where Google designs both the hardware and software and just contracts out the manufacturing of the device.
While that sounds unthinkable for most Android manufacturers – especially for those who have provided such brilliant Nexus devices – there are manufacturers who would jump at the opportunity. While Google has taken a 15% cut in the past leaving little for the manufacturer itself, it’s rumoured that HTC would be willing to partake in such a scheme as it would give the struggling company a boost in short term revenue, even if their name doesn’t end up on the device itself.Â It will be very interesting to see how this all pans out in the future as the competition heats up between Google and Apple.
What do you think aboutÂ Google Nexus phones with hardware and software designed by Google? Let us know your thoughts in the comments below.