In the increasing competitive world of music streaming services, one feature of streaming giant Spotify has been glaringly absent since the service’s launch. That feature, of course, is free access to the mobile app; in Spotify’s current revenue model, only subscribers to their premium service are able to access and use their mobile app on Android, iOS and a whole host of other mobile platforms. Well, that looks like its about to change as the Wall Street Journal has confirmed that Spotify is looking to bring a free, ad-supported app to mobile, finally rounding out Spotify’s line-up of features.
This new access is said to be going live on December 11th and brings Spotify in line with sizable competitors like Pandora who have been providing a free mobile app for quite some time now. It will be interesting to see how this actually affects to Spotify; I know I for one, as a Spotify subscriber, only subscribed to the premium service so I could get access to the mobile app. Living with the extra ads may be an acceptable sacrifice for some subscribers who will then switch over to the free service, though the converse is also possible.
Who’s been waiting for this feature to be added to Spotify’s service? Is it too little too late? Let us know what you think.