In the next week or so, Microsoft will be pushing the Switch to Windows Phone app to Google Play. It’s supposed to make it easy for Android users to change OSes and migrate to Windows Phone. On the Android side, users will run the app and it’ll upload to SkyDrive their current app list; sidenote, SkyDrive is Microsoft owned. Anyway, once a user gets a Windows Phone phone, they install the equivalent app for that OS and it’ll scan the uploaded Android app list. The Switch to Windows Phone app will install Windows Phone versions of apps from the Android app list and if any app isn’t offered, it’ll suggest several equivalents from the Windows Store. Paid apps will have to be re-purchased for the new OS.

Well, there’s nothing subtle about what’s going on here, the name Switch to Windows Phone says it all. The real purpose of this turducken of an app, which will probably be sold as a convenience, is a blatant attempt to siphon off Androidians specifically, as there’s no iOS version. To me, this is kind of like Amazon placing Amazon-specific QR codes on every item at Best Buy, trying to woo customers even though they’re shopping in an entirely different store.

Microsoft’s Windows Phone is gaining market share, in the U.S. it was recently measured at 4.1%, but it has quite some catching up to do to come even close to Android’s 51.2%. If this is their latest unspoken marketing gimmick, I don’t think it’ll work. There’s many reasons people have a mobile OS preference and most are entrenched. Unless users are given compelling reasons to switch, typically by hardware or software features, they won’t. Being able to port apps from one platform to another isn’t going to do it.


Source: CITE World via BGR

About The Author

Android is more than an obsession, it's a lifestyle. My daily drivers are a Nexus 5 and OG Transformer; I've retired (and sold) an HTC One (M7), EVO LTE, and EVOg, all of which have served my flashing addiction well. By day I work for the man doing things in AutoCAD and MicroStation and by night I'm an Android Insomniac, always looking for the latest way to mess up my phone. In addition to my endless Android proselytizing, you'll find me working on my cars; rocking out on my guitars; listening to death metal; endlessly obsessing about politics, history, and economics; fixing grammar and spelling mistakes (defender of the Oxford comma & single sentence spacing); and reading up on all things science and tech. There's not enough time in the day to always satisfy all of my addictions, hopefully you'll enjoy what I have to share regarding one of them. For more about me: https://en.gravatar.com/zachcoma

  • http://mobile-app-development-companies.blogspot.com/ Parks J Daniel

    Is it possible to Switch to Windows Phone Android application?

  • VenumX

    I just see this as a convenient app for people that have upgraded from android to windows phone. HTC has an HTC transfer tool in the market that makes it easier to transfer to an HTC phone. If it was microsofts attempt at pulling consumers I think there would be some kind of windows phone emulation to test out the os

    • Randy Arrowood

      I have a Windows Phone 8 Lumia in addition to my Nexus. It’s no upgrade. The WP8 store is full of shovelware. It’s worse than Android Market was when I got my OG Droid.

  • FILA

    how will it port my widgets! haha yea i know, wonderful live tiles

  • Roger

    Most android equivalents cost money. There is no benefit to switch from free apps to $.99 apps personally.

  • ME

    well if they wouldnt lock down that devices they would have more people running them…

  • https://en.gravatar.com/zachcoma zAcHcOmA

    I’ll just leave this here: http://www.itworld.com/mobile-wireless/354457/windows-8-developers-wonder-wheres-ad-revenue