The last few years have been a struggle for Taiwanese device manufacturer, HTC, but this last financial period was different. HTC decided that it was time to slim down the company to be able to keep doing what it’s doing and that news dropped today – HTC has cut 15% of its workforce, understood to be over 2,000 employees. To try and make the news easier to swallow, CEO Cher Wang had this to offer:
“This strategic realignment of our business will ensure that each product group has the right focus, the right resources and the right expertise.”
As was alluded to in their financial call, HTC is going to double down on its high-end premium devices, like the HTC One M9, and mid-range devices in regions where they hold significant market share, like India. However, they are going to face stiff competition from Chinese manufacturers who have been growing extremely quickly in all the markets that HTC also wants to target. We’ll have to see whether HTC can turn this all around in the next year.
What do you think about all the layoffs at HTC? Let us know your thoughts in the comments below.