Android Market Share Might Have Saturated, Loses 5% in Q2

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It seems that you can only grow so fast. Android seems to have reached its market share peak in Q2 of this year, with sales down 5% from the same quarter last year. This is not cause for despair though, as Android still holds a 56% market share, 23% above its next closest competitor iOS(33%). These numbers are up to June 30th, so we don’t know how much of a factor the Galaxy S 3 will have on market share. I myself have a friend who recently went from the iPhone 4 to a Galaxy S3, who knows how many others there were.

Right now there are 3 players in the mobile OS market share business; Android OS, iOS, and Blackberry OS (I know, right!?). Blackberry has been in a downward spiral for the last 2 years as Android sprung to the top. In fact, Android could be credited with the extreme growth of the Smartphone market after the initial boom when the iPhone came out. iOS was pretty stagnant around 15-20% until Android hit the scene, then both OS’s saw growth continuing on until this quarter.

While Android saw a peak, it seems iOS has been tasked with finishing off Blackberry OS. iOS gained 10% share over this time last year. It makes sense that most businesses are more likely to transition to iOS because of its closed garden ecosystem then the openness of Android. But at this point, Blackberry is nearly dead at 6%. Where can we/it go from here?

Well Android is going to have to make sure they can hold off iOS and let it steal the remaining market share from Blackberry, but once it’s dead and gone, we have a new problem. It’s called Windows Phone 8. Jest all you want about it, but because Microsoft has the most customers in the PC business, it makes sense that many of them will try out WP8. Just like owning a Mac is a big pull for owning an iPhone, owning a PC will be a big pull to get a WP8 phone.

Until Chromebook’s start gaining considerable ground, we just don’t have the same pull as the other two. Here’s to hoping Samsung did something right.

Source [TechCrunch]

About the Author

Greg Billetdeaux


  • Bill Surowiecki

    While I agree that WinMo 8 might cause some sales lost to both Android and iOS, I dont think it will be for the reasons you have espoused. OK OK espoused may be a bit strong, lets go with stated.

    There are some that will tell you that Windows 8 is a pretty hefty gamble on MS’s part. I would argue that because of the way MS seems to have rolled out products in the past. Every other MS OS seems to be a transitional OS, and then the following OS, pulls all of the pieces together. So just like WinMe pulled the consumer market away from DOS and into NT and was a massive clusterfuck, it was cleaned up by the immensely popular WinXP. Then we had VISTA that introduced true 64bit architecture and a new UX… CLUSTERFUCK! Then followed by Win7 which pulled it togeather and has been a pretty big success for MS. I expect Win8 to be another clusterfuck if for no other reason than its radically different UX puts the public at large off. This doesn’t even count the business sector which will likely take a pass on Win8 for the most part.

    So while iOS may have been a driving force behind OSX up-tic in userbase. Its not likely to work the other way around AT THIS POINT for Win8 helping to sell WinMo8.

    You opinion also forgets a majorly important fact. Those users that WILL be persuaded by the WinMo8/Win8 combination will likely be gadget and tech oriented people. These are the same group of consumers that already know Android is the open playground, all accepting mobile OS. Thats to say that Android already plays VERY will with every major OS out there on the market and the WinMo8/Win8 combination platform is offering very little in terms of abilities that are not already available.

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