Mobile game publisher Glu Mobile has made a number of big announcements over the last few months and has been generally successful over that period as well. Coming off an incredibly successful game featuring Kim Kardashian, Glu signed up singer Katy Perry and chef Gordon Ramsay for new games and its latest announcement today revealedÂ the news of aÂ Taylor Swift game. While you might roll your eyes at the prospect of another celebrity mobile game, Glu’s investors loved the news, sending its share price up over 30% immediately after the news broke.
The announcement of the celebrity-focused Taylor Swift gameÂ starkly contrasted the other commentsÂ Glu CEO Niccolo de Masi mentioned today regarding its more recent releases; its Katy Perry and James Bond games were both disappointments, but that doesn’t appear to have deterred Glu’s investors this time around. Glu says the Taylor Swift game should be out sometime this year and guessing from prior knowledge, it should be free to play and feature a mountain of in-app purchases for people to splurge on. Haters gonna hate, I guess.
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